The Green Transformation of the travel luggage and travel bag with wheels Industry
Oct 24, 2025
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The Green Transformation of the travel luggage and travel bag with wheels Industry
The awakening of global environmental awareness is profoundly reshaping the development landscape of the travel luggage industry, making green transformation a core issue for high-quality development, from raw material selection to production process innovation, and from supply chain establishment to policy standards improvement. The scale of China's bags and luggage and travel bags market reached hundreds of billions of RMB in 2024, of which eco-friendly material products currently account for only 6.4%. However, this segment's market size has already reached 6.6 billion RMB and is maintaining a year-on-year growth rate of 6.1%, with explosive growth projected over the next five years. This fundamental shift in material application and production models for the travel suitcase industry is being driven by a triple-engine effect: evolving consumer environmental preferences, strengthened policy regulation, and breakthroughs in technological innovation.
I. Material System Innovation: Eco-Friendly Materials as the Core Competitive Focus
The rise in environmental awareness is primarily driving the travel trolley bags material system toward sustainability. Regenerated materials, biodegradable materials, and green modified materials are becoming the three major directions, gradually replacing traditional highly polluting and high-consumption materials.
(I) Scaled Application of Regenerated Materials
Recycled Polyester (rPET) has become the most widely used eco-friendly material, thanks to its mature recycling technology and significant carbon reduction effects. In 2024, the penetration rate of rPET in travel bag with wheels fabrics reached 6.8%, an increase of 1.9 percentage points from 2023, corresponding to an output value of approximately 1.28 billion RMB. This penetration is expected to further increase to 9.4% in 2025, with output value exceeding 1.91 billion RMB. Both international and domestic brands are investing in this area. For example, VERAGE's Greenwich series of travel luggage bag adopts all R-PET materials for the shell and lining, obtaining GRS 4.0 certification for full traceability from raw material to finished product. TraveRE (China popular suitcase brands TraveRE) expanded its EcoSmart series, with the backpack lining made from regenerated materials equivalent to 6-8 recycled plastic bottles. Policy incentives are also playing a role; Pinghu City in Zhejiang province, for instance, provides a subsidy of 300 RMB per ton to enterprises using rPET raw materials, leading to a 43.1% growth in local related fabric production in 2024, from 51,000 tons to 73,000 tons.
(II) Breakthroughs in Biodegradable and New Eco-Friendly Materials
Biodegradable materials like Polylactic Acid (PLA) and Polyhydroxyalkanoates (PHA) are addressing the environmental persistence of traditional plastics, expanding their application in cabin luggage trolley accessories and linings due to good biodegradability. Concurrently, eco-friendly synthetic leather technology is rapidly iterating, with water-based PU and solvent-free PU techniques substantially reducing VOC emissions, replacing traditional DMF processes as the mainstream eco-friendly solution in synthetic leather. High-performance composite materials are also undergoing green upgrades; DuPont Cordura® nylon, through technical improvements, has enhanced durability while promoting recycled versions. In 2024, its shipment volume in the Chinese market reached 43,000 tons, a year-on-year increase of 13.6%, and is widely used by brands like Samsonite, Diplomat, and TraveRE (China luggage brands TraveRE) in high-end product lines.
(III) Fashionable Integration of Natural Materials
Natural materials such as cotton, hemp, bamboo, and wood are important elements in eco-friendly design, valued for their renewable properties and natural texture, and are expected to account for over 50% of the travel trolley bags industry's material application by 2025. Brands are combining natural materials with modern technology to develop products that are both eco-friendly and stylish, such as bamboo fiber travel suitcase gaining consumer favor for good breathability, and hemp fabric presenting diverse styles through innovative dyeing techniques. The application of natural materials is also extending to packaging; TraveRE (China suitcase brands TraveRE) uses FSC-certified paper for hangtags and achieves 100% recyclability in product packaging boxes, forming a closed-loop environmental cycle across the product's life cycle.
II. Production Process Upgrading: Green Manufacturing Becomes the Industry's Hard Standard
The deepening of environmental awareness is driving the travel luggage production transition from "end-of-pipe treatment" to "source reduction". Clean production technology, smart manufacturing, and circular processes are becoming the core directions for enterprise upgrading, while policy regulation accelerates the elimination of outdated capacity.
(I) Comprehensive Popularization of Clean Production Technology
In the face of increasingly stringent environmental policies, companies are increasing investment in environmental protection equipment. In 2024, over 60% of bag and luggage and travel bags material production enterprises nationwide completed environmental equipment upgrades, with average environmental investment reaching 3.5% of annual sales. In the synthetic leather production field, enterprises are gradually phasing out high-polluting traditional processes, promoting clean technologies such as water-based finishing and solvent-free composite, effectively reducing VOC emissions. The exceedance rate of phthalates in travel luggage bag products dropped from 4.7% in 2023 to 2.9% in 2024, and the detection rate of hexavalent chromium decreased from 3.2% to 1.5%. Industrial clusters in Zhejiang and Guangdong are promoting centralized pollution control models, sharing environmental facilities to lower the transition costs for SMEs and improve regional environmental governance efficiency.
(II) Smart Manufacturing Empowers Energy Saving and Consumption Reduction
The application of automation and digitalization achieves precise control over the production process, reducing resource consumption and waste. Leading enterprises in the East China region have introduced intelligent cutting equipment, increasing material utilization by over 15%. The popularization of automated production lines not only cuts labor costs by 20%-30% but also enhances product consistency, reducing waste from quality-related rework. 3D printing technology is starting to be applied to customized product production, reducing raw material loss through on-demand printing. The market size for 3D printed custom travel suitcase is projected to exceed 8 billion RMB by 2028. The use of AI design platforms optimizes product structure, achieving material lightweighting while ensuring performance, such as Horizon 8's use of a customized Cordura®+TPE lightweight skeleton structure to reduce product self-weight while improving durability.
(III) Preliminary Establishment of a Circular Production Model
Some leading enterprises are starting to explore the entire product lifecycle management, establishing recycling and remanufacturing systems for old bags and travel bag with wheels, where discarded products are disassembled and reprocessed into new raw materials, realizing resource circulation. Policy is also driving the development of the circular economy; the "Green Manufacturing Standard for the Bags and travel trolley bags Industry," to be implemented in 2026, requires enterprises to establish product recycling mechanisms, which is expected to eliminate 20% of outdated capacity. Meanwhile, modular design is a key innovation direction, extending product lifespan and reducing resource waste through detachable and replaceable structural designs, such as modular backpacks launched by some brands, allowing for the exchange of functional components based on different travel scenarios.
III. Supply Chain Restructuring: Green Collaboration Across the Entire Chain Becomes the New Ecosystem
The impact of environmental awareness has extended from individual enterprises to the entire industry chain, driving the supply chain toward transparency, collaboration, and sustainability. A green supply chain system led by key players is gradually forming.
(I) Supplier Environmental Qualification as a Core Screening Standard
Brand companies are implementing strict environmental audits for upstream suppliers, making GRS certification and carbon footprint reports necessary conditions for cooperation. In 2024, 67% of the travel luggage bag sold by Samsonite in the Chinese market used domestically produced high-performance eco-friendly materials, an increase of 9 percentage points from 2023. VERAGE utilizes an advanced management system to precisely track the flow of R-PET materials from the recycling source to the finished product, ensuring full supply chain traceability. Industry concentration continues to rise; the top five suppliers in the bags and cabin luggage trolley material industry accounted for 43% of the total market share in 2024, with environmental compliance capability becoming a core competitive indicator.
(II) Green Collaborative Development of Regional Industrial Belts
China's bags and travel luggage industrial belts are accelerating their green transformation. The three major industrial belts in Guangdong, Zhejiang, and Fujian have increased production efficiency by 25% through smart transformation, with the equipment networking rate planned to jump from 32% in 2023 to 68% by 2028. Chemical fiber enterprises in the East China region have formed a collaborative innovation network. Companies like Tongkun Group and Hengyi Petrochemical are jointly developing eco-friendly fiber materials, supplying a combined total of over 520,000 tons of functional fibers for travel bag with wheels in 2024, a year-on-year increase of 10.8%. Cross-border supply chains are also exhibiting a green trend. In 2024, China's total export value of travel trolley bags materials and related fabrics reached 580 million USD, primarily sold to Southeast Asian contract manufacturing bases to support the global green supply chain construction of international brands.
(III) Gradual Strengthening of Carbon Footprint Management
Carbon footprint traceability is becoming an important component of supply chain environmental management. Leading enterprises are setting carbon reduction targets, planning to reduce the supply chain carbon footprint by 30% by 2026. The proportion of recycled polyester fiber application continues to increase, projected to reach 28% by 2026, a key measure to reduce supply chain carbon emissions. International markets are also tightening requirements on carbon footprint; regions like the EU are legislating to drive the proportion of eco-friendly material use, forcing export enterprises to strengthen carbon footprint management and enhance product international competitiveness.
IV. Policy and Market Dual Drive: Green Transformation Accelerating
The rigid constraint of environmental policies combined with the green preference of the consumer market forms a synergy, pushing the travel suitcase industry's environmental transformation into an accelerated phase, profoundly changing the industry competition landscape.
(I) Policy Regulation Continues to Intensify
The national level has issued multiple policies to guide the industry's green development. In 2024, the Ministry of Ecology and Environment released the "Comprehensive Treatment Plan for Volatile Organic Compounds in Key Industries," including the manufacturing of leather and synthetic leather for luggage and travel bags materials in the key regulatory scope. The State Council's "Guiding Opinions on Promoting the High-Quality Development of the Light Industry" clearly sets the goal of achieving a 60% popularization rate of smart manufacturing in the bags and travel luggage industry by 2025. Local governments have also introduced support policies. In addition to the rPET production subsidy in Pinghu, Zhejiang, many regions offer tax incentives for eco-friendly technology R&D and green factory construction, encouraging enterprises to increase environmental investment.
(II) Consumer Green Preference is Prominent
The rise in consumer environmental awareness is driving changes in market demand structure. In 2024, the proportion of travel luggage bag production using recyclable or bio-based materials increased to 32.7%, a rise of 4.2 percentage points from 2023. Eco-friendly products show significant market premium capacity. Products using DuPont Cordura®, Rudolf eco-friendly dyeing and finishing process, or rPET fabric have an average unit price of 783 RMB and a repurchase rate as high as 29.4%, notably higher than the 18.2% level of ordinary products. Brands like Trip Case, Diplomat, and TraveRE (China travel bag brands TraveRE) have launched zero-carbon travel trolley bags series, committing to achieving 100% recyclable packaging materials before 2026, gaining widespread market recognition.
V. Challenges and Outlook: Achieving Sustainable Growth by Overcoming Bottlenecks
While the green transformation of the cabin luggage trolley industry has yielded significant results, it still faces challenges such as the high cost of eco-friendly materials, immature technology, and high transition pressure on SMEs. Currently, the strength and durability of biodegradable materials are often lower than traditional plastics, and the supply chain management cost for regenerated materials is higher. Raw material price fluctuations also squeeze enterprise profit margins; the average gross profit margin in the travel suitcase manufacturing materials industry dropped by 0.3 percentage points in 2024 compared to 2023. Furthermore, 45% of SMEs in the industry lack raw material price hedging mechanisms and are underfunded for environmental transition, facing the risk of market elimination.
In the future, these challenges will gradually ease with continuous technological innovation and the refinement of the policy system. The utilization rate of recyclable materials is expected to reach 45% by 2026, and the cost of bio-based polyester fiber materials is projected to drop by 40%, pushing eco-friendly products into the mass consumption range. By 2030, the market share of bags and luggage and travel bags made from eco-friendly materials is expected to climb from 7% in 2020 to 25%, with products integrating intelligence and environmental protection becoming the market mainstream. Enterprises need to focus on three directions for breakthroughs: increasing R&D investment in eco-friendly materials to improve product performance and lower costs; building a stable green supply chain to achieve synergistic emission reduction across the entire chain; and innovating business models through product recycling, leasing, and other means to extend environmental value.
The material innovation and production revolution triggered by enhanced environmental awareness are reshaping the core competitiveness of the travel bag with wheels industry. Under the dual effect of policy guidance and market drive, the industry is transitioning from scale expansion to high-quality development, with green, smart, and sustainable becoming the main theme for the future. Enterprises that can accurately grasp environmental trends and continuously innovate technology will occupy a core position in China's bags and travel luggage market, projected to reach 350 billion RMB by 2030, driving the synergistic growth of ecological and economic value.

