The demand characteristics of children's travel suitcases and backpacks in the family travel market.

The demand characteristics of children's travel suitcases and backpacks in the family travel market

 

In today's society, family travel has become an important way for many families to strengthen parent-child relationships and broaden children's horizons. According to data from the China Tourism Academy, the domestic parent-child tourism market reached a scale of 400 billion yuan in 2019 and is expected to continue to grow at an annual rate of about 15% in the coming years.

 

With the vigorous development of the family travel market, the related market for children's travel products has also ushered in new opportunities and challenges, and the demand for children's travel suitcases and backpacks shows unique characteristics. This includes a need for a functional and durablechilds suitcase.

 

Safety First

 

For kids luggage and backpacks, parents' primary concern is safety. In terms of material selection, non-toxic, odorless, and environmentally friendly materials must be used to avoid potential threats to children's health. For example, some high-quality children's suitcases will use food-grade silicone to make decorative parts to ensure that children are not exposed to harmful substances during contact.

 

In terms of design, sharp corners should be avoided to prevent children from getting bumped and injured. Some brands of children's suitcases use rounded edges and a design with no sharp corners, achieving a seamless, no-corner product that greatly reduces the risk of injury to children. In addition, accessories of the luggage, such as zippers and locks, also need to be specially designed to prevent pinching children's fingers. For example, a Disney co-branded travel bag has a specially added anti-pinch zipper head.

 

Fun and Appeal

 

Children are usually interested in items with bright colors, cute patterns, and unique shapes. Therefore, childrens luggage and backpacks often feature a variety of cartoon characters, authorized anime IP patterns, or use 3D heat transfer technology to create a three-dimensional and interesting appearance. For example, a brand's dinosaur exploration series travel bag not only cultivates children's storage habits with six built-in functional partitions, but its dinosaur shape is also deeply loved by children.

 

There are also some suitcases designed as super cute animal shapes, such as puppies, and they even offer a variety of color choices like princess pink and prince blue, and come with DIY stickers, allowing children to decorate their beloved case according to their own preferences, which fully stimulates children's anticipation and participation in the trip.

 

Suitable for Children's Physiological Characteristics

 

Lightweight: Considering that children have limited physical strength, children's travel suitcases and backpacks must be lightweight. Taking a childs back pack as an example, many brands are committed to reducing the weight of the case. For instance, the small children's suitcase from TraveRE weighs only 2.5 kg, which is the weight of two thick picture books, and can be lifted with one hand by younger children. For backpacks, lightweight materials are also used to ensure that children do not feel too strained during carrying.

 

Ergonomic design: The design of the backpack straps is crucial and needs to conform to ergonomic principles. Adjustable pressure-reducing shoulder straps can be adjusted according to the child's height and body shape to evenly distribute the weight of the backpack and reduce shoulder pressure. At the same time, the back of the backpack usually has a breathable mesh design to effectively reduce sweating on the child's back and increase comfort. For example, a panda-shapedchildrens rucksack with an anti-loss traction rope has a breathable mesh design on its back, which is popular with parents and children in the Huangshan Scenic Area.

 

For suitcases, the height of the pull rod should be adjustable to accommodate children of different heights. The pull rods of some travel suitcases have four or even more gears, which can meet the needs of children from a young age to older children. The pull rod material is mostly made of sturdy aluminum alloy to ensure smooth expansion and contraction, and that it is not prone to rust and sticking.

 

Meeting Storage Needs

 

Reasonable partitioning: Children need to carry a wide variety of items when traveling, including clothes, toys, snacks, books, etc., so the travel suitcase and backpack need to have a reasonable partition design to facilitate children's sorting, organizing, and retrieval of items. The interior of some kids suitcase products uses a multi-layer partition design with adjustable straps to achieve wet and dry separation and prevent items from getting mixed up, helping children establish a sense of classified organization from an early age.

 

For example, independent compartments can separate dirty clothes from clean clothes, making travel more hygienic, and straps and mesh bags can fix small items to prevent luggage from scattering when it is dragged. Children's backpacks also usually have multiple pockets of different sizes, some specifically for placing water bottles, sun hats, etc., and others for books, stationery, etc. This also applies to kids backpacks.

 

Capacity adaptation: According to the travel time and the number of items carried by children of different ages, the capacity of the travel suitcase and backpack also needs to be adapted. For short family trips, an 18-inch childrens suitcase with enough capacity to hold 2-5 days' worth of clothes, personal toys, and toiletries is more suitable. For younger children, the capacity of a backpack is generally around 10-15 liters, and as children get older, the capacity of the backpack can be appropriately increased. These kids backpacks or childrens rucksack options are popular for this reason.

 

Durability Considerations

 

Children inevitably engage in "rougher" behavior, such as bumping and dragging, when using travel suitcases and backpacks, so the durability of the product is also a key concern for parents. The material of the suitcase body is usually made of wear-resistant and drop-resistant materials, such as ABS+PC composite material.

 

This material combines compression resistance (can bear a weight of 20kg) and elastic cushioning, and reduces its own weight by 15% compared to pure PC material. After special treatment, it can effectively resist daily scratches and bumps. The wheels, as an important part of the suitcase, need to have good wear resistance and flexibility.

 

The omni-directional wheel system generally has to pass 5,000 rotation tests, and the rubber-wrapped bearing design can adapt to multiple terrains such as carpets and gravel roads, while also controlling noise below 40 decibels. Children's backpacks are made of strong and durable fabrics, with firm stitching and high-quality hardware accessories, to ensure they can withstand frequent use by children and the tests of various environments.

 

In summary, the demand characteristics for children's travel suitcases and childs suitcase products in the family travel market revolve around safety, fun, suitability for children's physiological characteristics, storage functions, and durability. With the continuous development of the market and the increasing diversification of consumer needs, related products are also continuously innovating and optimizing to better meet the needs of family travel.